How the basketball African league will shake up the continent​

One of the BAL’s goals is to use basketball as a tool for economic growth across the continent. By doing so, it will undoubtedly expand the popularity of basketball in Africa. The league aims to  inspire a new generation of fans and transform African countries into influential sports hubs. This launch is a way to develop local athletes instead of just exporting them.

As a reminder, there were 13 African born players on the NBA teams in the 2018/19 season. The number would increase to 40 if we include players with African parents. Africa is the world’s youngest continent and thinking about the youth is also thinking about future development and fostering opportunities. It is about building up the next generation of talents on and off court. Sports, in general, have a transformative way of educating, empowering and inspiring.

The competition will attract the attention of companies which are interested in becoming part of something bigger. More investments will be needed, either for building adequate infrastructures, training athletes and for nurturing the next generation of the sports industry leaders in Africa. 

More than that, it will attract the attention of companies that are interested in becoming part of this movement. More investments will be needed, either for the arena’s infrastructure, or for training athletes, coaches and referees. It will also create jobs across the countries and an economic system that will bring long-term benefits to the continent.

Africa is the world’s youngest continent and thinking about the youth is also thinking about great opportunities. Sports, in general, have a transformative power to inspire, empower and educate the next generation. The African league will also help to expand the popularity of the sport on the continent and by doing so, build up new talents on the court and in the sports industry. There are countless opportunities for the continent to bloom and shine as a global basketball benchmark.