Africa youth creative:
Cultural and creative industries: a great opportunity for the African continent
One of the key objectives of Ozamba is to create and support projects aimed at the development of the African continent. Africa is the youngest continent in the world and this increases the possibilities of social and economic growth for the next decades.
An excellent way to reach this young population is through sport and culture. Both have benefits well-recognized that promote universal values such as respect and solidarity, and are used as a factor of social cohesion and integration.
A 2017 study showed that only 2 million jobs related to the cultural and creative industries were created across the continent, which represents 1.1% of Africa’s GDP. In other words, there is still a lot that can be done.The creative economy is one of the sectors with the strongest growth in the world. There are numerous possibilities, such as film-making, cinema, video games development, among others. These opportunities will give to the next generation a model that matches their ambitions and allows them to develop and export African culture. With the collaboration of the entire continent, this culture has a lot to offer to the world.
It is with all this in mind that Ozamba has decided to expand its area of expertise and launch Ozamba Creative.
Our aim is to use our network and knowledge acquired to expand the scope of possibilities on the African continent. Ozamba Creative is a global communication agency that supports its clients by strategically propelling their ideas into tangible accomplishments. In the cultural and creative industry , the agency wants to increase the income generated by cultural creation, as well as facilitate the promotion and the access to culture while fighting against social inequalities.
